Blogs and Articles

Creating blogs and articles for your website allows you to inspire new and existing customers with your knowledge, ideas and products.

Providing helpful information to your audience can establish you as an industry leader and dramatically improve your SEO. Blogs and articles published on your website can be shared across social media, as part of native advertising or within your own email marketing campaigns. 

I can write blogs and/or articles on an ongoing basis or provide a series of blogs which you can publish in your own time.

Website Copy

First impressions count. When I write copy for your website, I want to ensure your visitors stick around, or more importantly, click around.

I can create original copy for a new website or landing page. I can also work with your existing copy to ‘freshen’ up your website, fit within a new design or reflect a different brand direction.

Email Marketing Campaigns

Email marketing is an integral part of most marketing strategies. Over the years I have worked on numerous email marketing campaigns. I can provide email copy according to a specific need or as part of a series based on customer journey mapping.

Campaign Messaging

One only has to recall a famous jingle to understand the power of a great campaign message. I work with clients to brainstorm taglines and content as part of a targeted campaign or overall brand message.

Brochures

Brochures may seem ‘old school’ to some, but a surprising number of customers still love a good brochure. Whether you want to share information about your services, a specific product or something entirely new, a brochure allows you to give your customers all the facts. Send to customers as a downloadable PDF or print and share with them face to face. 

Media Releases

Have you got a new product? Are you offering a new service? Did your business win a prestigious award? Tell the world about it with a carefully crafted media release to ensure your news is in the news. 

Product Descriptions

Accurately describing your product and creating interest are all part of a product description that ultimately leads to more sales. Allow me to showcase your products in the best light. 

Social Media Content

Social media looks very different for each business. Whether you’re just starting out or using social media as part of a targeted approach, I can work with you to create copy, content and engagement across social media platforms.

Instructional Documents

Have you got a new software program that needs explaining? Perhaps you’ve got a unique way of recording sales that you’d like your staff to follow? Creating an instructional document in plain English, with easy step-by-step directions can help with staff training and overall business efficiency.

Brand Bios

Create a beautiful narrative around your business. Tell customers where you’ve been, who you are and where you’re going. Introduce yourself to your customers with a brand bio. Let it be love at first sight with words that inspire and connect. 

I understand that copywriting needs vary and I am always happy to cater to individual clients. I would love the opportunity to discuss your unique copywriting needs with you.